Social Media 101 For Small Business — Content Development

January 8, 2020 by No Comments

If you follow the product funnel theory in the development of your Internet marketing products, you likely create free, low-cost, mid-priced and high-cost products. One of the things to focus on accomplishing is to make use of all products that you create in as many ways as possible. With the exception of some of the very high end products where you present unique content, most of the information used from one product to the next in the product funnel is very similar. You may add more details and aids of some type, but the core content is the same.

Choosing a domain is important because it’s the basis of your blog and will inform readers what you’re all about. Now you may not always be able to get a domain that directly reflects this information but choosing something brandable is also a good idea.

You don’t have a lot of space, so choose your words carefully. Create short paragraphs that are easy to read, use headings to break up the text and insert bulleted lists in one or two places as appropriate. I have only known of one person who uses a trifold that is chock full of information, incorporating much of the ai course malaysia from a 22-page booklet. He’s a business strategist and psychologist who loves to hand the piece out with the instruction not to read it. Unless you’re a pro at manipulating the human mind, though, I wouldn’t suggest that you take this approach.

Good textbooks are Fitzpatrick (for 2U and 3U), Cambridge, and don’t forget the forgotten classics like Coroneos (excellent for 4 unit harder questions).

Choosing web designer- Don’t go by the cheap web design. This will certainly diminish your professional image among potential customers other than financial losses. To have a professional web design, don’t compare web designers by their price; always look at your requirements regarding the type of service, internet marketing and updates you needs w.r.t. growth.

I was recently handed a trifold brochure by an exercise physiologist that opened the long way; I kept it for my example files. Richard Falk also suggests trying an accordion fold or fan approach, rather than the more traditional center-opening gatefold. This lets you get creative about how the information can flow on the paper. In both cases, you get all the benefits of using a trifold with the added element of surprise (and, if you really do it right, delight).

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