‘The agency’s founder stopped me on the street. I was 65’

August 26, 2019 by No Comments


At Russia’s first model agency specialising in models over 50, beauty does not necessarily mean youth.

Oldushka founder Igor Gavar says it began as a hobby – but it has now become a thriving business with a mission to change how the country perceives age.

Video by Elizaveta Vereykina.